Investigation of Competitors

I. Introduction of Investigation of Competitors

Guangzhou Xianglong’s professional staff will legally carry out the thorough-going and objective information-collection about the investigated object by different channel and within the near distance, and we will make neutral and professional analysis, finding out the competitors’ current situation and trend and providing the client with practical basis so that the client can understand the competitors’condition thorough-goingly and work out timely business competitive strategy.

II. Investigation Content of Competitors

  • Basic Condition: company’s history, registration situation, and business range;
  • Producing Condition: producing process, cost control, and material purchase;
  • Research Condition: technology introduction, development situation, and technological backbones;
  • Sale Condition: sale strategy, price system, and product propaganda;
  • Organization Mechanism: department set-up, salary situation, and staff make-up;
  • Financial Condition: balance sheet, profit and loss statement, and financial report;
  • Specialized Analysis: superiority analysis, inferiority analysis, and synthetic analysis
  • Client’s Specification

Superiority:

  • To get the investigated enterprise’s real information by on-the-spot investigation;
  • To obtain the investigated company’s inside intelligence by different channels;
  • To evaluate the investigated company’s overall strength by professional analysis.

Case I. Investigation of Competitors

A certain company is a famous European electronic manufacturing company. In June, 2001, in order to change the passive situation of its disadaptation in China, the company mention above entrusted us to make thorough-going and multi-aspects market investigation and synthetic analysis of the six competitors at home and abroad about their organization, human resourses, product development, producing situation, sale situation, financial state, developing goal, etc. By information-collection, individual interview, and company visit, we obtained legally the first-hand statistics and itemized investigation report, which enabled the client to master all-sidedly and accurately the product situation analysis and developing trend of the competitors in market and to adjust promptly its competing strategy with immediate business achievements following.